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Chicago-based Marketing Werks is a mobile marketing agency bringing memorable experience to their customers’ campaigns. While Marketing Werks frequently partners with Electronic Art on lead capturing strategies for their events, they wanted the BlackBerry Storm Tour to have extra impact. The result was a multi-tiered solution custom built to resonate the at-event campaign designed by Marketing Werks. The solution package included a lead capturing application that could be run offline at events in areas with no wireless connectivity as well as a mobile lead capturing application that enabled street team members to gather leads from more people quickly and conveniently. The final piece of the solution was a web-based microsite where customers could download images taken at the event afterwards, adding an element of longevity to the memorable experience of interacting with the Verizon Wireless brand.
This event ended February 8th 2009.
Visit the site: VZW.com/MyStormPics